🔥 This design improved Dwell's membership signups by 25%

Tools used:
Google Analytics - Google Optimize - Hotjar

• bounce rate - no significant improvements (57% vs 57%), however:
  
  
• ⬆ Product View Flow increased by 20% (number of people who landed on the homepage and continued to see a product/collection), respectively:
  
  
• ⬆ Checkout Reached rate grew by 23% (number of people who landed on the homepage added an item to cart and made it to checkout)

• ⬆ Total number of membership signups for Dwell's most popular membership increased by 25% (individual black, 155 vs 122 over the same unique visitor count)
  
  Conversion Results:
  3.91% vs 4.98% 
  
  
• Overall Membership signup rate increased by 14% (all memberships types & colors)